Case study on International Business

Using the continuing globalisation of markets and internationalisation of trade, professionals from a wide range of organisations, from big multinational corporations to small to medium size businesses, tend to be increasingly coming together to do company inside international office, especially in conferences. These types of intercontinental events typically assemble folks from various linguistic and socio-cultural experiences using result that a typical language of interaction is often followed. More often than not this lingua franca is English. While English for Global Business (EIB) has an important be a lingua franca in multilingual configurations, it may also present challenges both linguistically and culturally, especially as increasing numbers of communications are between speakers whose first language isn't English.

This report reports on preliminary research which forms part of a larger scale research investigating the usage English as a lingua franca in worldwide conferences. The report summarises the results of a questionnaire examining the utilization of EIB by a certain European business organization. It really is hoped that the limited findings helps reveal a number of the language conditions that may be present in these types of worldwide contexts and the possible communications troubles and frustrations that can result. A confident outcome is that also uncovering a few of these difficulties, the evaluation in addition shows an awareness by many people members of a few of the strategies which you can use to conquer them.