Business Development Case Studies

(due to the private nature for this work, these instances are provided anonymously.)

Case study 1: Leisure resort

This privately-owned leisure resort operated a lot of different leisure activities to a high standard, yet was not as profitable as the owners thought it must be. We were in a position to review the portfolio of tasks and determine which were more lucrative than others (something that hadn't hitherto been feasible because of the restrictions of the business’s reporting system). We consequently suggested a better management accounting system.

Our benchmarking of prices against contending resorts indicated that while charges for ‘headline’ activities had been in line with the marketplace, the resort was dramatically under-charging for supplementary items eg refreshments.

Case study 2: Independent hotel

This long-established hotel came under new ownership. Under its earlier owner-managers (now resigned), the hotel had been run efficiently together with great staff in place. The cook had been talented and knew how-to operate a restaurant, the washing got done timely, the fitness club manageress had guidelines to get more folks in, the front desk staff had been wise and helpful. However, the hotel had been now seemingly never as effortlessly run whilst was indeed, staff morale had been lower and bookings had been down.

The brand new proprietors had appointed a resort basic manager to oversee the division heads. This manager’s previous job was indeed as location supervisor for a motel string. Consequently he did not know the maximum amount of about operating a restaurant as chef or just as much about operating a workout club because the physical fitness club manageress. Their instincts had been to make the hotel downmarket, which did not remain in the standing of the restaurant (and for that matter the chef) or perhaps the peaceful precise location of the hotel out of town with its own grounds.

We had been able to suggest to your customer that session of the hotel manager was an error hence one of several present division minds need to have already been promoted as an alternative (something which happened after we had completed our work).

We additionally learned the goals associated with the brand-new owners and analysed the business enterprise dangers that would avoid all of them from attaining their particular goals, including the potential loss of their particular gifted cook, who was simply not happy at being expected to produce ‘Sunday carvery for £5.99’. We studied the local market and argued that while competition in the budget regarding the marketplace was fierce, there was a gap looking for an upmarket out-of-town resort dedicated to administrator company travellers, occasions and seminars. It's afterwards proved to be an effective technique for the resort.